…and it marks every contradiction.
Improve your product's visibility with AI agents, convert more shoppers and limit legal risk. discreps checks your title, bullets, specs, attributes, image text and A+ against each other. Every contradiction gets a red mark and the fix in the margin, before Rufus, ChatGPT or Gemini find it.
Any Amazon marketplace. See a marked-up report first →
Your first check is free and the report comes by email. After that, 10 checks cost $99 and 100 cost $499. You don't give us Seller Central access: we read your public pages.
Copywriters, SEO specialists, designers, web developers, e-merchandisers, agencies and translators each own a part of the page. They work at different times, from different briefs and for different launches. Each part looks right on its own, but together they almost always disagree somewhere.
nobody reads the whole page, except the AI →
Serious means an AI assistant can give a shopper a wrong answer: wrong species, wrong size, a claim the ingredients contradict.
356 product pages · Amazon, Walmart, Target · UK and US · Oct–Nov 2026Rufus, ChatGPT, Gemini, Google AI Overviews and Perplexity read your whole listing before a shopper does. A person skims past a mismatch. A model has to settle it, and the shopper lives with the result.
When the facts on a page don't agree, an assistant can't vouch for the product. It recommends a competitor whose page tells one consistent story.
Item form "Dry" on a wet pouch drops it out of every "best wet food" answer.A shopper buys on the line they read first and gets something else. The cost comes back as a return and a one-star review that every model reads next.
The title says 10kg and the A+ promises 500g, so one of them is a broken promise.A wrong ingredient, flavour or size is more than a typo for someone with an allergy or a small dog. The assistant repeats it as fact.
An image says "Chicken & Beef", but the recipe is poultry and pork."Additive-free" next to an additive and "grain-free" next to rice. The evidence against the claim sits on the same page.
This is the kind of finding a regulator or a competitor can screenshot.We check on the assistants your shoppers actually use. A finding reaches your report only after the five models have checked it.
We read the full page, including the hidden description and the text inside gallery and A+ images. We list every pair of statements that disagree, with both sides quoted.
Claude, GPT, Gemini, Google AI Overviews and Perplexity each check the discrepancy and grade it serious, medium or minor. The final grade is their majority.
Every quote is matched back to the live page, so the report never shows a sentence your page doesn't contain.
Real findings from a 2026 dog food check on Amazon UK, with brand and product names removed. Click a finding.
Mockup: the findings and quotes are real. The per-model grades show how the report presents them.
Each one is a sentence an AI assistant reads as a fact about your product. How often each came up in that UK dog food check:
Discrepancies by type, 97 product pages, Amazon UK dog food, Oct–Nov 2026.
A claim with no proof on the page is a claim an assistant hedges or leaves out. We list every benefit claim and the proof your page gives for it, and the five models grade each one: trusted, weak or not trusted.
proof, or it didn't happen →
Contains 2.3% sodium tripolyphosphate to reduce tartar
. The ingredient and the amount are named on the page.
Vet recommended
. It doesn't say which vets, how many or where. Assistants repeat it with "the brand says".
Reduces tartar build-up by up to 80%
. The page names no study and no method, so the number is usually dropped from answers.
The fix says which type of proof to add from your own evidence. We never write a study, a number or a certificate for you.
Paste ASINs or product URLs from any Amazon marketplace. No logins, no account access.
Two independent sources capture the full page, hidden description included. Text inside images is read too.
We find the discrepancies, and five AI models verify and grade each one. Every quote is checked against the page.
Serious first. Each line shows both quotes, what an assistant does with them and the change to make.
Your first check is free. Checks belong to your company, so anyone on your team can use them on the site or in the Chrome extension. A re-check of the same SKU within 30 days costs half a check.
Send us a link to content that is ready for the PIM or the retailer. It can be a PIM preview, a staging page, a shared document, a spec-sheet PDF or a flat-file export. We read it the way an AI assistant will read the live page, and mark every contradiction before anyone uploads it.
fix it in the draft, not after the launch →
Book a pre-launch checkWe don't need an integration with your PIM. A public preview link or an export is enough.
We save the full page and every image on it. An AI agent sorts the content into product-page fields: title, bullets, description, specs, ingredients, gallery and A+. Each field links back to the place it came from.
It is the same check as on live Amazon pages. Every contradiction quotes both sides, and you see which models graded it serious, medium or minor.
We send it as a report, a CSV for your team and a summary of errors that repeat across the range. You can white-label it for your client on request.
One ASIN or URL per line. Your first SKU is free, and the marked-up report goes to your email.
competitors welcome too →
We check the title, bullets, description, the hidden product description, attributes and tech specs, important information and ingredients, breadcrumbs, and the text inside gallery images and A+ modules. We compare every part against every other part of the same page.
Two statements on the same page that can't both be true, such as Adult vs All Life Stages, 10kg vs 500g, or "additive-free" next to an additive. A missing field is not an error, and neither is A+ content that shows the whole range.
Shoppers ask different assistants. We find the discrepancies, then Claude, GPT, Gemini, Google AI Overviews and Perplexity each verify them and grade how serious they are. The final grade is the majority, and your report shows which model gave which grade.
Serious: an assistant or shopper can make a wrong purchase decision, or there is a safety or legal risk, such as wrong species, wrong size or an allergen. Medium: a wrong fact that weakens trust or filters, such as a wrong format or pack weight. Minor: broken text or small inconsistencies.
For every benefit claim on the page we look for proof an AI model accepts, such as a named ingredient and amount, a test or certification, or a study. The five models grade each claim trusted, weak or not trusted. It's included in every check and listed after the contradictions.
No, but it lowers your legal risk. We mark the places where your page disproves its own claims so your team can fix them first. Final claims sign-off stays with your regulatory team.
The Free, $99 and $499 checks cover every Amazon marketplace. Walmart, Target and other retailers are part of Corporate, where you also set how often we check and how the reporting looks.
A check is one product page on one Amazon marketplace, fully checked. The same product on Amazon UK and Amazon DE uses two checks. A re-check of the same SKU within 30 days uses half a check. Walmart, Target and other retailers use 2 checks per SKU on Corporate.
Checks are valid for 12 months from purchase. They belong to your company, so anyone with your company email can use them on the site or in the Chrome extension, and you see the balance in both.
Automatically, if we can't read the page (blocked, out of stock, not a product page). Also when we confirm a finding you disputed was wrong. Unused checks can be refunded within 30 days of purchase.
One SKU, fully checked and verified by five models, with the marked-up report sent to your email. You get one free check per company.
Yes, any public product page. Reports are confidential: they're for your internal use and not for publishing.
Yes. The pre-launch check reads PIM previews, staging pages, documents, PDFs and flat files for $2 per SKU net, from 1,000 SKUs.
A free check arrives within an hour, usually in about 15 minutes. 10 SKUs take up to 4 hours and 100 SKUs up to 24 hours. Your report link shows live progress until it's ready.
No. We read the public product page, the same page a shopper and an AI assistant see.
If a page is blocked, out of stock or not a product page, we tell you why and you get that SKU back as a credit.
Check your spam folder, then reply to any discreps email or write to support@discreps.com and we'll resend the link.
Only people with the link. The link is long and random, and search engines never index it. Free reports expire after 90 days and paid reports after 12 months.
Click "This finding is wrong" in the report. We re-capture the page and re-verify the finding with the five models. If you're right, we withdraw the finding, re-issue the report and add a free SKU credit on paid plans.
Yes. A re-check of the same SKU within 30 days of its report uses half a check: $4.95 on the 10-check pack, $2.50 on the 100-check pack. Findings you've fixed are marked "fixed since check", so you can show the before and after.
You never pay for a page we couldn't read: the check comes back. If a report is more than 7 days late, you can cancel the undelivered SKUs. Unused checks can be refunded within 30 days of purchase. A delivered report is finished work and isn't refundable, unless a finding we confirmed turns out to be wrong.
Copywriters, SEO specialists, designers, web developers, e-merchandisers, agencies and translators each write a part, at different times and from different briefs. Each part looks fine on its own, and over time they drift apart.